AI Insights · Timothy · October 2021
Top Film & Television Apps on iOS in South America Q3 2021
An analysis of the performance of the top 5 Film & Television apps on iOS in South America during Q3 2021, highlighting trends in downloads, revenue, and active users.
Analysis of Top 5 Film & Television Apps on iOS in South America for Q3 2021
In the third quarter of 2021, the Film & Television category on iOS in South America saw notable performances from Netflix, HBO Max: Stream TV & Movies, Amazon Prime Video, Disney+, and Star+. Below is a detailed look at their performance metrics.
Netflix
Weekly Revenue: The app saw fluctuations in revenue, starting at around $105K at the beginning of the quarter and experiencing a dip to approximately $83K by the end of July. However, it recovered to around $93K towards the end of September.
Weekly Downloads: Downloads were relatively stable with a noticeable peak of approximately 204K in the last week of September, up from 131K at the start of the quarter.
Weekly Active Users: Active users started at 6.8M and showed a general upward trend, reaching about 7.1M by the end of September.
HBO Max: Stream TV & Movies
Weekly Revenue: Revenue peaked at around $276K in the first week of July, then fluctuated, settling at approximately $112K by the end of September.
Weekly Downloads: Downloads started strong at 356K but saw a decline, dropping to around 56K by the end of the quarter.
Weekly Active Users: Active users rose from 303K at the start of the quarter to approximately 697K by the end of September.
Amazon Prime Video
Weekly Revenue: Revenue saw minor fluctuations, starting around $73K at the end of June and ending at approximately $72K by the end of September.
Weekly Downloads: Downloads increased significantly towards the end of the quarter, from 78K in late June to approximately 145K by the end of September.
Weekly Active Users: Active users remained fairly stable, starting at 627K and ending at around 581K.
Disney+
Weekly Revenue: Revenue peaked at around $451K in early July, then experienced a decline, finishing the quarter at approximately $284K.
Weekly Downloads: Downloads showed a downward trend, starting at 123K and decreasing to about 41K by the end of September.
Weekly Active Users: Active users saw a decline from 1.8M in late June to around 1.1M by the end of September.
Star+
Weekly Revenue: The app's revenue started at around $128K at the end of August and decreased to approximately $75K by the end of September.
Weekly Downloads: Downloads began strong at 205K in late August but dropped to around 52K by the end of September.
Weekly Active Users: Active users showed a positive trend, increasing from 171K to approximately 207K by the end of the quarter.
These insights were provided by Sensor Tower, offering a detailed look at the fluctuating dynamics of the top film and television apps on iOS in South America for Q3 2021. For more in-depth analysis and data, visit Sensor Tower.
